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In a serious step ahead for health-conscious meals and beverage lovers, BlueTree Applied sciences and Priniv have launched the world’s first reduced-sugar orange juice with no components. Out there in Israeli supermarkets since late February 2025, this new juice guarantees the identical basic orange style—with out the sugar overload.
Normal 100% orange juice usually packs a sugar punch corresponding to soda, with round 8–10 grams per 100ml. That’s an issue, particularly as sugar consumption is more and more linked to weight problems, diabetes, and cardiovascular points. With many governments introducing sugar taxes, it’s clear we want smarter beverage selections.
BlueTree’s patented expertise gently removes naturally occurring sugars, like sucrose, from actual juice—with out synthetic sweeteners or chemical components. The consequence? As much as 50% much less sugar, whereas preserving style, nutritional vitamins, and pure orange integrity.
“This isn’t nearly lowering sugar—it’s about giving individuals actual selections,” mentioned Michael Gordon, CEO of BlueTree Applied sciences. Ido Yaniv, CEO of Priniv, added that the launch “meets the rising demand for clear, more healthy merchandise with out sacrificing taste.”
In contrast to conventional strategies that depend on artificial components, BlueTree’s course of makes use of bodily layer separation to decrease sugar content material throughout a number of beverage varieties, together with milk and beer. It’s a clean-label breakthrough that reveals pure innovation is feasible—and vital.
Now increasing into markets throughout the U.S., Europe, Asia, and Latin America, BlueTree is setting a brand new normal for the worldwide beverage trade. In a world flooded with hidden sugars, that is the form of disruption we want.
It’s time to demand extra from what we drink. Select merchandise that Help your well being, the planet, and a clear meals system—as a result of sugary shortcuts are out, and actual diet is in.
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